I have a love hate relationship with conferences. I LOVE them, because I love getting to learn all of the amazing things, from all of the super smart people that present and attend. I don’t actually hate conferences…I just get overwhelmed after returning from them because of all of things that I want to start implementing right away!

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I just returned from attending LocalU Advanced in sunny Santa Monica, California. It was my first time and I learned so much about Local SEO. I love Local SEO. It is really hard for me to choose between local and technical SEO, but if I had to choose, it would probably be local. There is just something so satisfying about seeing the KPI wins that come in after optimizing a GMB listing or setting up location pages.

LocalU Advanced did not disappoint. There were so many informative speakers, that left me with so many ideas for implementing new things for my clients. They did a really great job incorporating Q & A into the flow of the conference, which allowed me to learn from the questions other participants had as well.

The speaker lineup was top notch!

My brain is still swimming with all of the things that I want to learn and try out for my clients, but I will say my biggest takeaways are the following:

  • Google Data Studio: It’s been on the “to-do” list for a while now, and I’ve started using it for some clients, but it just moved way up on the list! It’s so versatile and customizable and FREE!
  • Test, test, test. Test everything. I want to carve out more focused time for testing ideas, testing title tags for CTR, testing tools. The only way to keep learning is to keep testing what works and what doesn’t.
  • MOBILE. “62% of people doing mobile searches and not clicking on a thing – 3.4% click on a paid result.” That came from Cindy Krum at MobileMoxie. Mobile has to be at the fore-front of optimizations and strategy.

There is so much more to share but like I said, still processing and making a plan for all that I learned. I will though, leave you with the Twitter feed from the conference hashtag – #localuniv, so you can see what others had to say as well.

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